Tips for effective messaging
personalise the message to the customer by including their name
brand the message for your company
be specific about why identity verification check is needed and explain what will happen after
address any common points of customer confusion upfront
don't include details about specific verification steps; Vouchsafe handles this
Text message
Hello [customer first name],
Please use this link to verify your identity: [LINK]
Thanks, [company]
Subject: Verify your identity for [company]
Hello [customer first name],
Thanks for registering with [company]
To finish setting up your account, we need to confirm your identity. We work with a trusted partner, Vouchsafe, to carry out this step securely online.
Please follow the link below to get started:
[Confirm my identity]
Once your identity is confirmed, we'll be in touch about next steps
Thanks,
[company]